OWNER & CEO
. EXCELLENCE AND INNOVATION IN CORPORATE UNIFORMITY .
My Uniform stands for Innovation, Sustainability and Excellence in Corporate Uniformity.
For 35 year, My Uniform has redefined the corporate uniformity industry with an approach that combines design, functionality and sustainability.
Born in Mallorca as Balear de Uniformes more than three decades ago, this family business has evolved to become the benchmark in its sector, offering personalized solutions to companies that seek to transmit professionalism and distinction through their image.
Deeply committed to Innovation and Sustainability, My Uniform implements pioneering initiatives in the industry with a commitment to the circular economy and sustainable digital transformation, which has earned it important recognitions such as the ‘Revoluciona’ Award by BBVA and the University of Valencia.
With origins and a solid presence in the Balearic Islands, My Uniform has begun an ambitious international expansion, supplying uniforms to important hotel establishments in Latin America and the Caribbean, especially in the Dominican Republic, and is also exploring new opportunities in important markets, such as Mexico.
Today, in The Ambassadors Sections, we interview to Mai Monterrubio, Owner & CEO of My Uniform, at the helm of the family business that continues to rise to the top thanks to the quality and wide variety of its products, its business philosophy based on closeness and empathy, attention to detail and its unwavering commitment to excellence.
Mai has managed to position My Uniform as a true benchmark in its sector, exemplifying how Sustainability and Innovation can make a big difference in the corporate image of companies.
Mai Monterrubio, Owner & CEO de My Uniform
Mai, thank you very much for having us today, to share with the world how through your vision of the future you have consolidated My Uniform as the ideal strategic partner for companies looking for high-quality uniformity for their teams, with a positive impact on the planet.
Thank you so much to you, Patricia, for giving us this opportunity to share our story, our values and our vision internationally.
At My Uniform we firmly believe in the importance of creating bridges to continue growing, offering the best service to our customers around the world.
From the Balearic Islands, a region that leads Responsible and Sustainable Tourism at an international level, we are proud that My Uniform is projected as the best alternative in our sector and as the best choice for companies looking for a comprehensive solution that combines quality, design, functionality and variety, with a firm commitment to sustainability in every detail.
Our desire and main objective is to consolidate My Uniform as the best alternative in the corporate uniformity sector worldwide.
We believe that the image of a company starts with the way its employees present themselves.
Our commitment to top quality materials, innovative processes and responsible production guarantee elegance, comfort and a positive impact on the environment, and this vision, for us, has no borders, it is universal.
Mai, let’s start with you. When preparing for the interview we learned that you are a Civil Engineer, so the first thing we would like to discover is, how and when did My Uniform come about in your professional path?
Indeed, I am a Civil Engineer by training and in 2010 I decided to take the reins of the family business founded by my parents, Rafael Monterrubio and María del Carmen Berga, who founded My Uniform back in 1990, originally known as Balear of Uniforms.
From the origin of the company, my parents were pioneers in the import of fashionable garments applied to the workplace, introducing innovations such as fleece and multi-pocket pants.
I realized that my training and professional experience would allow me to bring a new perspective to my parents’ original project, so I decided to leave everything to direct the family business towards a more modern, innovative, and dynamic management, adapted to current times.
Original sewing machine used 35 years ago by Mrs. María del Carmen Berga, Co-Founder of My Uniform and mother of Mai Monterrubio
Mai, how would you define, through a first overview, what My Uniform is today, how has the company evolved from its origins to today?
Oh, it’s been 35 years since the company’s foundation… The corporate uniformity industry has undergone a major transformation over the past few decades, and we have witnessed that evolution firsthand.
Many things have changed from our origins to today, although there are also others that have remained intact over the years.
When my parents founded the company 35 years ago, uniformity was primarily conceived as a functional necessity: durable and practical garments, which served a specific purpose within each industry. Today, however, corporate uniformity goes much further: it has become an essential pillar of branding and brand identity and is integrated into the perception of the customer experience.
We have gone from generic and standard uniforms to completely customized designs, adapted not only to the corporate image of each company, but also to the ergonomics and well-being of its employees, according to their activity.
Another big change has been the growing orientation towards Sustainability.
35 years ago, no one talked about the circular economy, it was a concept that did not even exist, while today it is a priority.
At My Uniform we are deeply committed to Eco-design, we have opted for the reuse of recycled fabrics and we have developed collection programs for used uniforms to recycle them, minimizing the environmental impact.
In short, we have gone from a traditional and purely functional sector to an industry in which innovation, personalisation and sustainability are the great drivers of change.
Uniformity is no longer just workwear, it is a true manifesto of corporate identity and the best reflection of the culture and values of each company.
Today, we have a team committed and passionate about offering tailor-made workwear solutions, truly adapted to the specific needs of each client.
Technology has played a key role in our transformation, allowing us to develop smart fabrics, made from sustainable materials and using increasingly sophisticated, efficient and environmentally friendly production processes.
From Mallorca, we have expanded our presence internationally, always maintaining our core values of quality, innovation and customer service.
The Balearic Islands is the epicentre of an innovative and sustainable business model, it is a cosmopolitan and dynamic destination with a very high level tourism and business sector, and this is a great letter of introduction for us in our objective is to continue growing in strategic markets and consolidate ourselves as the reference option for companies looking for uniforms with a high level of quality, design and variety.
As a family-owned company, the only thing that hasn’t changed at all are the values and principles that govern us.
We care about people and their well-being.
We are motivated by a job well done and we are proud of the satisfaction of our customers, those are the foundations, values and principles that, not only have not changed from our origins until today but, on the contrary, have been strengthened and consolidated over the years.
Mai, what are those values that distinguish you especially in My Uniform?
What principles would you say best represent your essence?
I would highlight, above all, our closeness, empathy and professionalism, as well as meticulous attention to detail.
Listening to the customer, really listening to them, is a valuable asset in these times…
We strongly believe in a passion for a job well done and the importance of building strong, lasting relationships.
In a world that is constantly evolving, I also believe that continuous training is essential to remain competitive and always provide maximum value to our customers.
I believe that it is imperative to stay updated, learn every day and be aware of our own limitations in order to overcome them.
These are the principles and values that have guided us since our inception and remain at the heart of our business philosophy.
Mai, continuous training is also a key aspect for you
Indeed. It’s essential to keep myself fully up to date on innovation, leadership and communication latest trends.
I have recently completed a very enriching course at IE Business School, thanks to Santander Bank, which I have enjoyed very much.
Listening to and learning from the greatest and exchanging experiences and perspectives with my colleagues has made me reflect and consider new and interesting changes.
I am deeply grateful for the opportunities that prestigious institutions such as IE Business School have given me, as well as the scholarships I have received from Banco Santander, which have allowed me to continue growing constantly both professionally and personally.
For me, continuous growth and evolution are fundamental not only on an individual level but also in what we have managed to build in My Uniform as a team.
It is this joint effort as a team that has earned us important recognitions for our career, such as the Revolutiona Award, awarded by BBVA and the University of Valencia, which highlights our commitment to excellence, sustainability and innovation and reaffirms My Uniform‘s leadership in the corporate uniformity sector, which motivates us even more to continue innovating and offering uniformity solutions that make a difference.
These achievements are the result of the efforts of our entire team and the support of our customers, who trust in our ability to continue to offer products and services of the highest quality with a firm commitment to sustainability and design.
Mai, talent acquisition is one of the most important recurring themes for all our interviewees.
What is your philosophy in that sense?
It is very important for us to attract the best talent, and also to be attractive to it.
With 35 years of experience, My Uniform is a company with solid experience and in-depth knowledge of the sector.
However, far from accommodating ourselves in that seniority, we distinguish ourselves by having a young, dynamic and passionate team, deeply involved in the ambitious project of leading in the corporate uniformity sector through innovation.
At My Uniform, we are redefining standards, introducing new sustainable technologies and materials, and offering tailor-made solutions that respond to the changing needs of businesses.
Our innovative spirit and our capacity for transformation make My Uniform an attractive place to work for talented professionals, with concerns and a desire to grow.
We surround ourselves with profiles that are looking for challenges, who want to evolve with the company and who take on our challenges as their own.
Here, each team member feels that their work has a real impact on the industry and on the image of our clients.
It is exciting to be part of a team like this, with professionals who every day contribute with their energy, commitment and passion so that everything works perfectly and in an environment in which creativity, excellence and vision of the future are key to continue advancing in this exciting revolution in corporate uniformity.
Nothing better than growing and expanding on a solid foundation…
Exactly. The strengths that best define us and position us ahead of our competition cannot be measured only in terms of price, although we also offer a product and service with the best value for money, but above all in terms of value.
In a fiercely competitive sector like ours, it can happen that a carefully prepared budget, taking into account every detail – from the design to the choice of fabrics – is surpassed by another one from another company, generated in a totally impersonal and automated way and based only on basic criteria such as the number of units in the order.
For us, it is essential to convey and make our customers, current and potential, understand that nowadays corporate uniformity should not be considered as an expense, but as an investment: A good uniform not only improves the company’s image, but also has a direct impact on employees and their well-being, and that is the first thing that the customer perceives.
Employees are the best ambassadors for their companies, because they are the ones who have the most direct contact with customers.
When a worker feels comfortable in his uniform and proud to wear it, he also feels more confident, more comfortable performing his job and more valued within the company, and these factors influence his attitude, his motivation, the efficiency of his performance and, ultimately, the quality of the service he offers. which is the first thing the customer perceives.
Fortunately, in recent years there has been a growing awareness of the importance of corporate uniformity.
In every meeting with our customers, at My Uniform we tirelessly insist that the investment that each company makes in its human capital is its best asset, because it is investing in the image that each company transmits about itself, through its workers.
An impeccable team conveys an impeccable company image.
What a pity Mai that sometimes the low price wins over the high value…
Well, yes indeed. I won’t deny that there are times when it’s very frustrating to see a high-quality proposal, truly tailored to a client, discarded by just a few euros difference in the final price, but the reality is that our clients, both current and potential – are not companies simply looking for the lowest price: They are companies that understand the true value of a well-designed and well-made uniform, and the image and sensations that are transmitted with that difference.
Our clients are those who seek tangible value: quality, design, variety, sustainability and the best value for money, also understanding and seeking the enormous value of the intangible: the image, the perception, the sensations perceived by the client.
At My Uniform, we provide tangible value through our excellence in customer service, our logistical capacity, the use of the best technology to streamline the entire process from packaging to delivery, and in quality in every phase of the entire production process, from design to materials.
Intangible value is just as important…even more than the tangible, because the impact that a uniform has on the image of a company and on the confidence of its employees is priceless.
Therefore, we at My Uniform not only do we offer economically competitive quotes, but we also guarantee maximum added value to our prices.
It is this combination, that of the balance between tangible and intangible value, that of the good relationship between quality/price and high added value what best defines our work and distinguishes the companies that trust us, and that we help to differentiate themselves ahead of their competition, leading in their respective sectors.
In fact My Uniform is the company of choice for some of the world’s leading hotel chains and tourism companies
That’s right. It is an honour and a great responsibility, but above all it is a great satisfaction to be chosen by some of the most important leaders in the world’s tourism industry, because their choice reflects confidence in the quality of our products and services.
Their trust is our best motivation to continue innovating, maintaining the highest standards of excellence.
Mai, your headquarters are spectacular, it is truly impressive to see how everything is organized in this large space, but the most striking and attractive, without a doubt, your own workshop and show-room.
That’s right. Having our creative team, a workshop and our own in-house show-room is a very important competitive advantage.
Customers come to visit us and can personally explore, first-hand, the wide variety of designs, styles, materials and fabrics available that we offer.
It is a unique space that allows us to offer truly personalized solutions.
The options offered by the market today in terms of variety are practically unlimited and there is nothing like seeing and touching in person to decide and feel which option best suits the needs of each client, according to their objectives and the standards of their corporate image.
We have a complete personalized image consulting service, which consists of guiding companies, based on the type of business they are and the image they want to convey, on what would be the most advisable uniformity for them, in line with their values and image.
From there, they are offered different creative proposals combining the colors, materials and manufacturers that best suit them.
Finally, it is the companies that choose the most appropriate proposal or proposals, they are even presented with the possibility of designing different uniforms designed for different positions and professional categories within their companies, always within the line of coherence with the needs of the company and with what it wants to convey.
And best of all, this advice and guidance service is completely free, which is a huge added value for companies.
Mai Monterrubioin the In-House Show-Room of My Uniform, which offers free image consulting and consulting for companies
What we are looking for with our in-house free image consultancy service is that companies have a uniformity that is as personalised and appropriate as possible.
We are the only company in Spain that offers a comprehensive service of this type, and also at no additional cost to the customer.
This was a big step that allowed us to become much more than a distribution company.
Currently, at My Uniform we comprehensively manage the uniformity of companies, far beyond distribution, and this also means great added value for our customers.
By implementing this initiative, among other innovative actions, our goal was to increase our competitiveness by offering additional services with high added value, such as our B2B Platform for My Uniform customers, which allows each customer to self-manage stocks and their orders in an extraordinarily simple, agile and efficient way, among many other functionalities and advantages.
Offering such comprehensive additional services at no additional cost to customers naturally brings great benefits to companies.
See, Feel and Touch, the most effective and efficient way to choose the best uniform in the In-House Show-Room of My Uniform
Our free Advice and Consulting service in our private Show-Room at My Uniform is one of the assets that companies value the most, because it allows them to live first-hand the experience of choosing the perfect uniform for their team.
When they come to our space, they can see, touch and try on different models and fabrics, something that makes a big difference compared to choosing between a catalog or a screen.
Many of them tell us that they did not imagine the enormous variety of designs and fabrics available, and how important it is to feel the textures, check the fall of the fabrics or see the real colors in different lights.
This system guarantees a 100% safe success rate, as customers leave with the absolute certainty, security and peace of mind that they have chosen the best option according to their needs.
In addition, during these visits we can advise them more closely, resolving any doubts at the moment and showing them the best alternatives available according to their needs.
It is a service at no additional cost, but with incalculable value in the decision-making of companies.
Logically, the success of this service has been undeniable from the moment we launched it.
In fact, 95% of the companies that use it accept some of the proposals and budgets that are proposed to them after the meeting and, for us, nothing is more gratifying than seeing their satisfaction at having found the ideal uniform for their teams.
This is, without a doubt, one of the greatest successes
It’s just that, Mai…your uniforms don’t even look like uniforms…
Patricia…That’s the best compliment! (Laughs)
For all those companies whose sector and activity requires a corporate uniform, I guarantee that My Uniform will be the best choice.
I would also like to highlight our production chain, which together with the speed of delivery thanks to our high levels of technological and logistical quality, allow us to stand out significantly from other companies in the sector.
At My Uniform, we are proud to have an integrated production chain that allows us to maintain exhaustive control at all stages of the process, thus guaranteeing the highest quality in our products.
Our investment in advanced technology and efficient logistics is huge and constant, which allows us to adapt to all the needs of our customers and offer customized solutions in very short times.
In addition, we have developed a very innovative B2B Platform that allows our customers to self-manage orders, track shipments and access to catalogs permanently updated in real time.
This tool not only optimizes the user experience, but also significantly improves the operational efficiency of companies, also allowing instant communication with all our customers and suppliers.
In a world where speed, precision and process optimisation are key to business competitiveness and in an industry where agility and precision make the difference, My Uniform’s advanced B2B logistics platform allows us to offer an extraordinarily agile, efficient and personalised experience, tailored to the specific preferences and needs of each company.
Our digital platform not only allows instant access in real time to all catalogs updated with the latest news, but each company can easily review and control their order history and product stock and availability when they need to purchase more units.
The platform works through a very user-friendly, intuitive and personalized system that allows customers to place new orders or establish tracking and control of orders in progress quickly and securely, significantly optimizing the efficiency of their own internal operations and reducing waiting times.
The main differential advantage of our platform is its ability to offer traceability and total control to each customer at all stages of the logistics process: from uniform selection to final delivery.
Logistics efficiency and optimized deliveries…
Exactly. Our logistics network ensures that companies receive their uniforms in the shortest possible time.
The automation of all processes and the digitization of inventory allows us to minimize errors and improve stock management, avoiding cost overruns and ensuring an uninterrupted and constant supply capacity.
In terms of customizing each order, as each company has its own specific needs and preferences, My Uniform’s B2B platform is designed to accommodate any product selection and full customization of uniforms, with the required corporate logos and colors.
This system represents one of our best milestones and a very significant step forward in our digital transformation process.
With this innovative platform, My Uniform reinforces our commitment to excellence through digitalization and technology, the best allies of sustainability in the corporate uniformity sector.
This digital ecosystem not only simplifies all processes but also comprehensively facilitates the operations of all our customers and reinforces our commitment to the highest quality and excellence of the best service.
Mai, along with innovation, also internationalization has also been a key factor in the evolution of My Uniform since its inception
No doubt. Innovation is essential to stay competitive and we are always attentive to the latest trends, using the best technology in all our products and processes.
In terms of internationalization, we have expanded our presence beyond Spanish borders, establishing commercial relationships in various countries and we are currently exploring new markets.
Last year we started supplying uniforms to hotels in the Dominican Republic, a country to which I am currently traveling regularly, as we are exploring and developing new business and expansion opportunities, since the country has been very receptive to the level of quality of our products, designs and processes.
We have started to regularly supply orders to one of the most important Luxury Hotel-Resorts in the Dominican Republic and we expect to close different agreements with other hotel chains.
After a lot of prospecting and market research work, we moved on to the phase of face-to-face commercial proposals and presentations, and our trajectory, seriousness, professionalism and commitment have been valuable assets that have opened many doors for us.
It is not a question of reinventing our strengths but of exporting them to the world.
The need for high-quality and sustainable corporate uniform products is not a local requirement but a global one, and our ability to adapt and customise allows us to offer fully personalised designs and products, adapted to the specific preferences and needs of each company and country, according to their customs, culture, tastes and climate.
The Balearic Islands and the Caribbean are similar by nature, we have many things in common and both geographical areas are recognized worldwide for their excellence in the tourism sector, so we are extremely excited about the growth prospects in this market for the future.
In addition, our fully digitized after-sales system is optimized to be able to supply any territory internationally, which has led our prospecting to also extend to other related countries with great growth potential for us, such as Mexico.
International expansion into the Dominican Republic and Mexico is currently one of our top strategic priorities.
Dominican Republic and Mexico, the two priority markets for the international expansion of My Uniform
High sights set on the most important and like-minded international markets, and with solid roots in the Balearic Islands
That always. Our desire to grow and fly high is not at all at odds with our deep roots in our islands, on the contrary.
In fact, we have a notable involvement in everything related to the Balearic economy and society.
We are an active part of associations and organizations such as ASIMA, APD Balearic Islands and theChamber of Commerce of Mallorca, among many others, and we firmly believe in the value of joining forces to promote joint growth with our community.
Mai Monterrubio, Owner & CEO or My Uniform, at the celebration of the Gala apd Baleares
Mai, considering that this interview will reach an audience of international top executives and investors, what is your philosophy on collaborative partnerships?
In such a fiercely competitive world, I believe that strategic alliances and collaboration are everything.
As they say, «Together we will go further».
At My Uniform, we have agreements with the best brands in order to create the best possible image of each company and reflect the soul and essence of each brand, especially in sectors such as hospitality, healthcare and industry, among many others.
We established a partnership with Bestard, the prestigious brand of hiking boots and shoes from Lloseta, of which we are very proud.
This agreement makes My Uniform official distributor of Bestard, which allows us to incorporate their high-quality mountain and hiking footwear into our uniforms, with products that combine great durability and resistance, ideal for companies that need robust uniforms, without the need for occupational risk certification.
This alliance, which demonstrates our firm commitment to actively collaborate with local companies in Mallorca, thus supporting the regional economy, is based on a philosophy that can also be extended internationally.
At My Uniform we are always open and receptive to collaborate with like-minded brands and companies at a local, national and international level.
Wonderful Mai, what would be your final message, aimed mainly at your potential new partners and customers internationally?
Well, I would address, first of all, our potential new customers and business partners in the Dominican Republic and Mexico, countries of enormous strategic interest for us at the moment within the framework of our international expansion, which of course can also be extended to all the markets in the world that are looking for the best options in Corporate Uniformity.
I would like to emphasize that, at My Uniform, we strongly believe in the power of strategic alliances as a driver of growth and differentiation in international markets.
Our expansion in the Dominican Republic and Mexico responds to a clear commitment: to offer the leading hotel chains and tourism companies a comprehensive high-quality solution in corporate uniformity, which combines design, functionality, variety and sustainability, with the best service and the best value for money.
We work with a B2B model that not only guarantees maximum logistical and technological efficiency, but also allows us to adapt to the specific needs of each customer in each country, ensuring total personalisation in each garment and an agile and effective order service.
For us, each collaboration is much more than a new client or a new commercial agreement: it is a commitment of value to which we bring all our experience, know-how and productive capacity to strengthen and elevate the corporate identity of both our customers and our partners, thus contributing to the satisfaction of their own guests and customers.
Our goal is to become the reference partner in corporate uniformity in the tourism industry of Latin America & Caribbean and Mexico, offering the highest quality, durability and impeccability of brand image through our innovative solutions.
At My Uniform, our philosophy combines the highest vision with the solidity of a company with 35 years of history and experience, with firm feet on the ground.
It is a great position that drives us to continue to grow, and we want to continue to grow together,
Because together we will go further and we will fly higher.
Owner & CEO
Palma de Mallorca, March 22nd 2025
– By Patricia Pal
NastaONE International Communication & Foreign Investment Trends
Camí Vell de Bunyola nº 47
07009 – Palma de Mallorca
Islas Baleares
971 900 444
WEBSITE
https://www.linkedin.com/in/mai-monterrubio-berga-03aa8537/
MAI MONTERRUBIO LINKEDIN
https://www.linkedin.com/in/mai-monterrubio-berga-03aa8537/
MY UNIFORM LINKEDIN
https://www.linkedin.com/company/distribuidora-balear-de-uniformes-s-l-/
MY UNIFORM FACEBOOK
https://www.facebook.com/p/My-Uniform-100042115760910/
MY UNIFORM INSTAGRAM
https://www.instagram.com/myuniform_1990/
MY UNIFORM YOU TUBE
https://www.youtube.com/@myuniform
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